In 2016, over 112 million consumers shopped small on Small Business Saturday spending over $14.3 billion at local and independent businesses.
Small Business Saturday is a shopping holiday held each year on the Saturday after Thanksgiving. American Express launched the campaign in 2010 to rally support and dollars for small business owners in the holiday shopping rush. The day has been steadily increasing in popularity as an alternative to the chaos of Black Friday and Cyber Monday, which typically support major retail companies.
Small Business Saturday’s “Shop Small” message encourages consumers to engage in their local communities by supporting the small business economy. This is promoted by all types of local businesses — restaurants, cafes, spas, retail shops, entrepreneurs, community artists, etc. — making it an exciting day for all who participate.
Why shop small?
Small businesses are essential for healthy local economies, so when you shop small and local you are supporting your own community. In Rhode Island, small business make up 98% of registered businesses and provide jobs to 57% of all people who are employed in the state.
Why is our event unique?
In 2017, for the first time in Rhode Island, 93 small businesses were organized in one location for the convenience of RI shoppers!
The day offers visitors a once-in-a-year opportunity to browse a cross-section of businesses from across the state without the hassle of driving from place to place, and allows businesses to network with those from other communities. Together we can help our little state’s small business economy grow and thrive. Last year, the event welcomed over 1500 customers, and this year we look forward to even more!